DFB: Holger Blask (DFL, media rights) to become commercial and marketing director on 08/01/2020

Holger Blask will become the commercial and marketing of DFB GmbH, the commercial arm of the DFB, from 01/08/2020, according to the body on 16/01/2020. "He will be responsible for all aspects of marketing, including media rights, sponsorship, licensing rights, brand management and the commercial use of the DFB's digital platforms."

"Holger Blask has been the director in charge of audiovisual rights at Deutsche Fußball Liga GmbH since 2014 and is a member of its management board. He is also a member of the supervisory boards of the subsidiaries Sportcast GmbH and Sportec Solutions GmbH, which are responsible for the production of the DFL's TV base signal and official match data respectively. Prior to that, he had held various positions within the DFL since 2006," explained the DFB.

"Until the summer of 2020, Holger Blask will continue to work for the DFL alongside its CEO Christian Seifert, in particular around the allocation of media rights for the Bundesliga (2021-2025 cycle) before taking up his new position," added the body.

"This is further evidence of the excellent, respectful…