Bundesliga: Henkel extends as a main shirt sponsor of Fortuna Düsseldorf until 2020-21

Henkel, a German manufacturer of consumer products (detergents and household cleaning products, glues and adhesives, beauty), has extended as a major partner (first level) and main shirt sponsor of Fortuna Düsseldorf (Bundesliga) for one additional season until the end of 2020-21, announced the club on 15/01/2020.

The company based in Düsseldorf (GER) was previously a shirt sponsor of Fortuna Düsseldorf over the 1998-2001period. From 2010-11, Henkel was a premium partner of the club, the second level in its sponsorship hierarchy (via the Pattex brand). Henkel then became Fortuna Düsseldorf's main shirt sponsor for the 2018-2020 cycle (€3m/season) on 21/06/2018, succeeding the German company Orthomol (nutritional orthomolecular medicine), Fortuna Düsseldorf's main shirt sponsor in 2017-18.

As part of the agreement, Henkel benefits from a visibility on signage and advertising inside and outside the Merkur Spiel-Arena (54,600 capacity), as well as on the club's communication media.