LaLiga: NongFu Spring (water) becomes a regional partner of the Spanish league in China from 2019-20

NongFu Spring, a Chinese mineral water brand, has become a regional partner for LaLiga in China from 2019-20, announced the body on 20/01/2020. NongFu Spring will be the official drinking water partner of LaLiga in China.

NongFu Spring has the status of regional partner, the fifth level in the sponsorship hierarchy of the Spanish league. LaLiga has previously established strategic partnerships in the Chinese market, notably with the Spanish airline Iberia (since 2019-20) and more generally for the Asian market with GCOX (cryptocurrency) and Vivaro Limited (online sports betting and gambling). In 2019-20, LaLiga signed seven regional partnerships (see below).

"This partnership with NongFu Spring will help build closer connections between the LaLiga brand and the Chinese public, and expand its visibility and influence in China," said Sergi Torrents, country manger for LaLiga in China.

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NongFu Spring

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