Ligue 1: Unibet (betting) extends as an official partner of Paris Saint-Germain (2020-2023)

Unibet, a brand of the Maltese online sports betting and gambling operator Kindred Group, has extended as an official partner of Paris Saint-Germain (Ligue 1 Conforama) for three seasons (2020-2023), on 20/01/2020. Unibet initially became a partner of Paris Saint-Germain for two seasons (2018-2020) on 19/06/2018. The value of the contract was estimated at €1.5m per year by the media.

"The partnership has evolved thanks to a mutual desire to build on the success of the partnership to date and extend its reach into new regions outside Europe, including the USA and Australia, targeting new audiences. As well as the additional territories, the new tie-up also includes enhanced rights within Europe," said the French club.

This is a third-level partnership in the sponsorship hierarchy of Paris Saint-Germain. Unibet succeeded PMU, the French horse betting, sports betting and online poker operator, which had been a partner of Paris Saint-Germain since 2011 and until the end of the 2017-18 season. PMU paid the Parisian club an estimated €1.4m per year.

"This decision shows how relevant and…