Real Madrid CF: launch of "Real Madrid Next" to group the club's innovation activities

Real Madrid CF (LaLiga Santander) will launch, in March 2020, "Real Madrid Next", a brand that will bring together all the activities carried out by the club in the field of innovation, "with the aim of remaining sports industry leaders as well as social and economic leaders," announced the club on 16/01/2020.

"Real Madrid Next will look at six key areas: e-health, performance, fan engagement, audio-visual content generation, cybersecurity and technological and social infrastructures. We look for excellence and the best technological advances possible, which helps to create our own, exclusive tools adapted to our way of working. We want better results in every area of the club and in particular, the sporting area, digital transformation and globalisation of the entire organisation," said Real Madrid.

"Real Madrid Next" operations will officially begin on the occasion of the first edition of the "Congress of Medicine and Science applied to Sport", organised by the club at the Teatro Goya in Madrid (ESP) from 27 to 29/03/2020.

• Real Madrid CF Activity: Spanish professional football…