Red Card 2020: Premier League, most popular league online in China, ahead of LaLiga and Bundesliga

The Premier League is the most popular European League on social media in China, according to the "Red Card 2020" report from the Mailman Group, a Chinese agency that analyses and manages the digital presence of brands online, published on 17/01/2020. The English League was also at the top of the ranking in the Red Card 2019.

The Premier League is ahead of LaLiga Santander which moved up to second place, overtaking the Bundesliga, which dominated the ranking from 2015 to 2018. The Mailman Group only revealed the podium of the ranking, meaning that the Ligue 1 Conforama and Serie A TIM were not ranked in the report.

"The league outperformed its European peers across all metrics and continued to strengthen its position at the top. Coverage around the Premier League Asian Trophy on digital supported growth, as well as widespread focus on Tottenham Hotspur FC and Manchester United FC's successful summer tours to China. (...) The Premier League's stand-out performance though was on Douyin where the league became the first to reach 1 million followers," explained the Red Card 2020 report…