UEFA: 70% of European top divisions have a title sponsor in 2019-20

38 European top divisions have a title sponsor in 2019-20, or 70% of UEFA's 54 leagues (clubs from Liechtenstein play in the Swiss leagues), according to Chapter 5 of the 11^th edition of the "European Club Footballing Landscape report" dedicated to sponsorship, published by UEFA on 16/01/2020.

The most represented business sector is sports betting operators. "Almost a third of official naming rights partners are gambling companies. Financial services firms (mainly banks) and telecommunications companies also feature prominently, sponsoring ten and eight of Europe's top divisions respectively," said UEFA.

89% of title sponsors are based in Europe. The Bulgarian, Icelandic, Serbian and Ukrainian leagues are the only championships among the 38 to have a title sponsor based outside of Europe (three companies based in North America and one in Asia).

16 first divisions do not have a title sponsor

"Only 15% of all top-division clubs have stadium naming rights partners"

15% of…