NBA: Louis Vuitton (luxury goods), new partner of the league, designs Larry O'Brien Trophy case

Louis Vuitton, a French designer and manufacturer of luxury products (luggage, accessories, clothing), has become an official partner of the National Basketball Association as part of a multi-year agreement, announced the brand belonging to the LVMH group on 22/01/2020. The agreement was negotiated by the marketing agency Lagardère Sports & Entertainment.

As part of the partnership, Louis Vuitton has created a custom-built travel case for the official trophy of the American basketball league (the Larry O'Brien Trophy). "The partnership marks Louis Vuitton's first and only partnership with a North American sports league. As part of the expansive partnership with the NBA, Louis Vuitton will create an annual limited-edition capsule collection, with details to be announced at a later date," said the French brand.

Louis Vuitton has already made the travel cases for the Football World Cup, the Webb Ellis Cup (Rugby XV World Cup), and "The Silver Ewer" (America's Cup, an international sailing competition), the Summoner's Cup (on the League of Legends video game), the men's and women's…