Serie A TIM: AC Milan launches an official account on the Chinese video sharing platform TikTok

AC Milan (Serie A TIM) has launched an official account on the Chinese video sharing platform TikTok, according to the club on 23/01/2020. AC Milan are the fourth Serie A club to launch an official account on this social network after FC Internazionale Milano (in December 2018), AS Roma (April 2019) and ACF Fiorentina (November 2019).

"AC Milan's new account, @acmilan, will offer a wide range of content, providing fans with a unique behind-the-scenes look into the club in the form of short videos of special celebrations, challenges for users, match highlights as well as bespoke live content created with the Rossoneri youth sector," said the Italian club.

"The launch of our official TikTok account is a further step towards the development of AC Milan's digital touchpoints. This platform is used by millions of people around the world, so our aim is to reach a new, younger audience through the creation of innovative and engaging content, consistent with AC Milan's growth and innovation targets," said Lamberto Siega, marketing and digital director of AC Milan.

• "With the launch of…