Rugby: Replay (clothing), "official formalwear and denim partner" of the All Blacks until 2023

Replay, a brand belonging to the Italian clothing company Fashion Box, has become "official formalwear partner" and the "official denim partner" of the "All Blacks" (New Zealand men's rugby team), the "All Blacks Sevens" (male rugby sevens team) and Maori All Blacks for four years (2020-2023), according to New Zealand Rugby (NZR), on 24/01/2020.

"As well as the traditional opportunities for visibility through the teams' sporting events, the partnership will contribute to the creation of a dedicated capsule collection," explained the Federation.

Beauden Barrett (NZL), a starter for the All Blacks, has been an ambassador for Replay, as has Brazilian player Neymar Jr (Paris Saint-Germain), since September 2015. Replay became the "official denim partner" of Paris Saint-Germain (Ligue 1 Conforama) for four seasons, until 2022-23, on 30/10/2019.

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Replay

• Sector: clothing, jeans specialist
• Founded…