LaLiga Santander: launch of a "Real Madrid skill" feature on Amazon's voice assistant Alexa

Real Madrid CF (LaLiga Santander) has launched "Real Madrid skill", a feature for Alexa, the voice assistant developed by Amazon, on 24/01/2020. The Madrid club is the first in Spain to have its own skill available on all compatible devices and downloadable for free from the Amazon store.

"The virtual voice service will offer fans the full lowdown on all things Real Madrid. Users will be able to ask Alexa about all the latest club news, with the service directing fans to the content on the official Realmadrid.com website," explained the club.

"Alexa will respond to fans' requests in the form of audio files and will provide access to videos, news stories, daily news summaries, as well as offering the option to tune into Realmadrid TV," said the club.

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