Bundesliga: Bayern Munich ranked no. 1 digital club in study by media analysis agency

Bayern Munich have been ranked number one digital club out of Bundesliga clubs, according to a study by Deepblue Networks, a German media agency that analysed the digital performance of all 18 Bundesliga clubs and published the results on 07/04/2014.

The study, conducted between 20/12/2013 and 19/01/2014, targeted 15 criteria (each rated out of five) in seven areas: website, applications, social networks, web-TV, brand, communication and sponsorship.

Bayern Munich took the lead with 63 points (out of a possible 75), followed by Borussia Dortmund and Schalke 04, tied with 45 points. Hamburg SV (40 points) and Werder Bremen (38 points) are the other two clubs that are rated above average. According to Deepblue Networks, German clubs are behind on their digital development, with the exception of FC Bayern Munich.

The seven areas of assessment:

• Website: Ergonomics - Website performance.
• Applications: Iphone App - Android App.
• Social networks: Number of channels - Number of Facebook fans - Number of Twitter followers - Networks of club players.
• The web TV: The diversity of content…