Atlético de Madrid: Socios.com (blockchain) helps choose player to manage club's Instagram account

Socios.com, a cryptocurrency blockchain platform dedicated to sport and entertainment, has activated its partnership with Club Atlético de Madrid (LaLiga Santander) and launched the club's official token to enable fans to "participate in polls and win unique experiences," announced the club on 30/01/2020. The Malta-based company has been a partner of the club (second level) since 06/09/2019.

The first survey launched by Socios.com on its platform will allow fans to nominate the player who will manage the Atlético Madrid's official Instagram account (9 million subscribers as of 30/01/2020) for one day. Participants can use the Atlético Fan Tokens (worth around €2 each) to help decide on the player in question from among the club's following players Koke (ESP), Álvaro Morata (ESP), Renan Lodi (BRA) and Thomas Partey (GHA).

Socios.com is developing its sponsorship assets in football. The blockchain platform and Juventus FC (Serie A TIM) also launched official tokens allowing fans to choose the song played at the Allianz Stadium when Juventus score a goal. As a partner of Paris…