Bundesliga: SAP (software) extends as main shirt sponsor of TSG Hoffenheim (2020-2025)

SAP, a German IT software company, has extended as a major partner and main shirt sponsor TSG 1899 Hoffenheim (Bundesliga) for an additional five seasons (2020-2025), announced the club on 30/01/2020. In 2019-20, SAP is contributing €6m to TSG Hoffenheim as part of the agreement.

The company based in Walldorf (GER), 16km from TSG Hoffenheim's offices (in Zuzenhausen, GER), has been a major partner and shirt sponsor of the German club since 2013-14. The new agreement covers 12 seasons (2013-2025). In Germany, SAP is also a partner of the DFB and FC Bayern Munich (Bundesliga). The German company is also a global partner of Manchester City FC (Premier League).

"The cooperation will be further extended through joint activities within the framework of the sustainable future strategy 'TSG is Movement', especially in the fields of innovation as well as youth and fans. The technology partnership continues to be the central element of the alliance between TSG Hoffenheim and SAP. The SAP Interactive Data Space represents a unique worldwide innovation for the visualization and analysis of…