Ligue 1 Conforama: Qatar Airways becomes a premium partner of Paris Saint-Germain (2019-2022)

Qatar Airways, a Qatari airline company, has become a partner of Paris Saint-Germain (Ligue 1 Conforama) for three seasons (2019-2022), according to the French club on 01/02/2020. The Qatari brand succeeds Emirates, an airline based in Dubai (UAE), PSG's official airline partner and main shirt sponsor for the 2006-2019 period.

As main shirt sponsor, Fly Emirates was replaced by ALL ("Accor Live Limitless"), the lifestyle loyalty programme of the Accor hotel group, for the 2019-2022 cycle (€50m/season). Qatar Airways has from the status of premium partner, the second level in the sponsorship hierarchy of the 2018-19 French champions. Qatar Airways will pay Paris Saint-Germain between €5-10m according to French media on 01/02/2020.

The airline joins the club's four other Qatari premium partners (as of 03/02/2020): QNB (bank), Ooredoo (telecommunications), Visit Qatar (Qatar Tourism Authority) and beIN Sports (pay-TV). As part of the agreement, Qatar Airways also become an "official partner of the Paris Saint-Germain women's football (D1 Arkema) and handball teams (Lidl StarLigue…