Think Football / French Evin Law: "A need for consistency and legal certainty" (F. Honorat, lawyer)

"France cultivates the paradox of being one of the world's leading producers and exporters of alcoholic beverages, and then also of having adopted one of the most restrictive laws in terms of advertising and promotion for alcohol. The Evin Law, voted into force in 1991, does not allow a club to simply put an alcohol brand on its shirt without...