LFP: "Digital is an important project which is part of our strategic plan" (Didier Quillot)

News Tank Football - Paris - News #174252 - Published on
©  DC
LFP: Didier Quillot, Executive Director General (left), and Christophe Charmoille, Digital Director - ©  DC

"The creation of a new digital world is an important project which is part of our strategic plan. We are moving from a single LFP site to a digital environment made up of an institutional site and 'product sites' for each of our competitions, Ligue 1 and Ligue 2, with two versions for Ligue 1, one in French and one in English for international use," explained Didier Quillot, CEO of the Ligue de Football Professionnel, on 03/02/2020.

"The three 'product sites' are very B2C (aimed at end consumers, such as football fans), they are general public sites, whereas the LFP.fr site, a 'corporate' site, is B2B (aimed at the ecosystem: clubs, partners, media, etc.). We are now doing what the neighbouring big leagues have already done in England, Spain, Germany... In Italy, they even talk about 'media sites': we are working in the same spirit, even if we haven't gone that far," added Didier Quillot.

"The aim is to have more visibility, more notoriety and more influence, especially internationally. On our sites, we also have space to offer our partners, but we will not compete with the major…

©  DC
LFP: Didier Quillot, Executive Director General (left), and Christophe Charmoille, Digital Director - ©  DC

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