Think Football 2020: "It's easier to do CSR than to communicate on it" (M. Trarieux, O. Lyonnais)

"As clubs, our challenges are different from those of the authorities. We may not communicate enough about CSR for fear that it will be badly perceived given that we are in an environment that generates a lot of money. We communicate on these subjects when the story is complete because we have to protect the players. It is easier to do CSR than communicate on it, and we always do it by choosing our subjects carefully," stated Maelle Trarieux, CSR manager of Olympique Lyonnais, during the 4^th edition of Think Football, organized by News Tank Football at our partner INSEEC U. Sport (Paris, FRA) on 05/02/2020.

Maelle Trarieux spoke alongside Guillaume Naslin, delegate of Fondaction du football (LFP); Vincent-Baptiste Closon, head of international sponsorship, BNP Paribas; Jérôme Dumois, chief of staff, UNFP (French footballers' union); and Aloïs Hug, head of the FIFA press relations team in charge of communication concerning the CSR activities, during the debate "How to communicate around CSR? From discretion to social washing, what spaces?".

"Communication is important because it…