Think Football 2020: "It's easier to do CSR than to communicate on it" (M. Trarieux, O. Lyonnais)

"As clubs, our challenges are different from those of the authorities. We may not communicate enough about CSR for fear that it will be badly perceived given that we are in an environment that generates a lot of money. We communicate on these subjects when the story is complete because we have to protect the players. It is easier to do CSR than...