Think Football 2020: "eSports is a digital extension of sport" (D. Laniel, SIGMA Esports)

"eSports is a digital extension of sport. We are present on social networks where we reach an audience that needs to be engaged with. Digital content is essential for them, but it's the basis of our business. We can therefore enable sports organisations to reach this digital audience," said David Laniel, president of the agency SIGMA Esports...