Think Football 2020: "eSports is a digital extension of sport" (D. Laniel, SIGMA Esports)

"eSports is a digital extension of sport. We are present on social networks where we reach an audience that needs to be engaged with. Digital content is essential for them, but it's the basis of our business. We can therefore enable sports organisations to reach this digital audience," said David Laniel, president of the agency SIGMA Esports which owns the eSports team GameWard, during the fourth edition of Think Football, organized by News Tank Football at our INSEEC U. Sport (Paris, FRA) on 05/02/2020.

David Laniel participated in the "Think Lab - What impact does technology have on the football and sports ecosystem?" with the theme "eSports: is there a winning strategy in the medium and long term?"

"eSports is a sector that needs investment. This is why we see projects being launched with sports clubs with an eSports structure as a partner. This makes it possible to test and mutualise costs," said David Laniel.

"In the eSports sector, around the subject of CSR, the question is not whether we are going to do it, or whether we doing it for business. For us, it's a prerequisite…