GSW 2020: "At Marseille, we have rewritten our strategy to a content company" (T. Russell, McCourt)

"I am very positive about the future of the sport business. At OM, we have rewritten our strategk to think of ourselves as a content company. So our focus is to create both local and global content on a mass scale. From a monetization persepctive, we are doing work for our partners. In terms of a perfect business model for monetizing content...