FC Porto: Portugal Telecom displays different brands on shirts according to players’ ages

Portugal Telecom, shirt sponsors of FC Porto (Liga Sagres), changed the brands displayed on each shirt according to the age of the player. It thus displayed “Moche,” its mobile brand targeted to young people, on the shirts worn by those under 25, and the logo for “MEO” (ADSL and cable-TV) on the rest of the team’s shirts in the match against...