GSW 2020: "Sport and entertainment share a common DNA" (Y. Bolloré, Vivendi)

"Sports and entertainment share a common DNA. They both create emotion and stir passion. Increasingly, we are providing sport with artists to create more than a sporting event, to create a spectacle," said Yannick Bolloré, chairman and CEO of Havas Group and chairman of the supervisory board at Vivendi, during Global Sports Week (GSW) in Paris on 06/02/2020.

Round tables, conferences, debates, networking and an awards ceremony are on the programme of the first edition of Global Sports Week a professional event that is bringing together key players in the sports industry, at the Carrousel du Louvre (Paris, FRA) on Thursday 06 and Friday 07/02/2020.

"The level of engagement in sport is higher than in any other industry. The entertainment industry can also draw inspiration from sport in the management of its talents," continued Bolloré.

"Brand awareness can double if a brand's sponsorship right or be increased 50% through sport. Sport is a way of reaching a new audience, a way of communicating that sometimes works better than traditional advertising," said Yannick Bolloré.

"Successful…