GSW 2020: "Sport and entertainment share a common DNA" (Y. Bolloré, Vivendi)
"Sports and entertainment share a common DNA. They both create emotion and stir passion. Increasingly, we are providing sport with artists to create more than a sporting event, to create a spectacle," said Yannick Bolloré, chairman and CEO of Havas Group and chairman of the supervisory board at Vivendi, during Global Sports Week (GSW) in Paris...
