SL Benfica: a partnership with the American baseball franchise of the San Francisco Giants (MLB)

"Sport Lisboa e Benfica and San Francisco Giants have announced a strategic partnership which goes beyond sports and culture. This partnership aims to promote the exchange of expertise and know-how across the sports, business and technology sectors," announced the Lisbon (POR) club (POR) 05/02/2020. After the San Francisco 49ers (NFL), the California baseball franchise is the second American team to sign an agreement with the Portuguese club.

"(This partnership) will also see both clubs collaborate on the development of joint initiatives, marketing campaigns, corporate programs, museum and cultural events, investment and joint-venture opportunities plus the organization of exhibition matches," said SL Benfica.

"This new alliance follows the Giants joining the membership of the ISMA (International Association of Sports Museums), entity which comprises museums and sports clubs with international dimension, that have a sizeable collection of historical sporting artifacts and that its members believe the preservation of such historical memorabilia is a duty and ensures that sports…