GSW 2020: "Sustainability has become a matter of urgency" (G. de Monplanet, adidas)

"Sustainability used to be a marketing asset. Now it has become a matter of urgency. By 2024, adidas will be a zero-plastic company. We are now at 50%," said Guillaume de Monplanet, CEO of adidas France, at the inaugural Global Sports Week 2020 conference in Paris (FRA) at the Carrousel du Louvre on 06/02/2020.

"People's expectations have always had an impact on our business. What has changed is that this impact is no longer enough. Companies and brands must now put their money where their mouth is. This pressure is real and is transforming the way we produce around the world," added the head of the equipment manufacturer who spoke during a talk entitled "Selling Sport in the Age of the Citizen Fan" alongside Marie Sammons, CEO of Ultra-Trail World Tour, and Mathias Vicherat, senior vice-president and secretary general of Danone.

"Children represent 30% of the population and 100% of our future. Two million children a year take part in the Danone Nations Cup, which is the first international competition to promote "Common Goal": 1% of the competition's budget will be devoted to this…