GSW 2020: "Sustainability has become a matter of urgency" (G. de Monplanet, adidas)
"Sustainability used to be a marketing asset. Now it has become a matter of urgency. By 2024, adidas will be a zero-plastic company. We are now at 50%," said Guillaume de Monplanet, CEO of adidas France, at the inaugural Global Sports Week 2020 conference in Paris (FRA) at the Carrousel du Louvre on 06/02/2020.
"People's expectations have always...