GSW 2020: "We need to find the stories in the data to further engage with fans" (A. Heyden, DFL)

"We live in a world we're now drowning in data. So the challenge now is to take this data and be able to tell stories with it. Essentially, we need to find the stories in the data, and then use these to further engage with fans and the fan experience," said Andreas Heyden (GER), executive vice-president of digital innovation at the DFL, at the...