FC Barcelona: a new digital strategy better suited to fans and the launch of the club's OTT platform

News Tank Football - Paris - News #174765 - Published on 11/02/20 at 10:20
©  FCB
©  FCB

FC Barcelona (LaLiga Santander) has presented its new digital strategy aimed at creating a "new relationship with fans in order to adapt to changing consumer habits," announced the club on 03/02/2020.

The new strategy (see document available to download) consists of addressing the club's fans "without intermediaries" as part of a personalised...

©  FCB
©  FCB

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