Premier League: "We will move to direct-to-consumer and traditional media right sales" (R. Masters)
"During the last (rights bidding) process (for the 2019-2022 seasons) we spent quite a lot of time and invested a lot of resources in building our expertise and capacity in 'direct-to-consumer'. We considered whether strategically it would be the right time to test a few markets then and decided not to. We were ready last time and we will be...