Bundesliga: Varta AG (batteries) official partner of FC Bayern Munich until the end of 2022-23

Varta AG, a brand of batteries belonging to the American group Spectrum Brands, has become an official partner of FC Bayern Munich (Bundesliga) "until the end of the 2022-23 season," announced the club on 08/02/2020.

The deal is a fourth-level partnership in the German club's sponsorship hierarchy. As part of the partnership, the company based in Ellwangen (GER) will benefit from visibility on FC Bayern Munich's communication platforms as well as on signage at the Allianz Arena (75,000 capacity).

"With roots in southern Germany, both Varta and FC Bayern Munich have managed to inspire people all over the world" (H. Schein, Varta AG)

• "For us the partnership is spot on, because Varta and FC Bayern Munich Activity: German professional football club Major partners and/or shareholders: • Deutsche Telekom (telecommunications): main shirt sponsor 2002-2032, for €50m per season over 2022-2027 … (Bundesliga German professional football first division. 18 clubs. ) are united by a special level of…