Brazil 2014: 90% of English Twitter users will follow the World Cup

90% of English Twitter users will follow the 2014 World Cup (Brazil, 12/06 to 13/07/2014) according to a study by GlobalWebIndex, a British consumer behavior analysis agency, published on 08/04/2014.

87% of users surveyed said that they will follow the competition live on TV, and that 79% of them would do so with others. "This figure highlights how live TV is inherently social, conversational, and in the case of the World Cup, global. This all contributes to make Twitter the perfect platform to extend fan fervour by bringing football supporters [together] wherever they are," said the study.

• One out of three English users is more excited about the 2014 World Cup than in 2010.
  • 46% of English Twitter followers will use the social media platform to follow the competition.
  • 49% of English Twitter users plan to watch all the matches of England.
• 43% of English football fans follow the results on Twitter rather than on traditional media (sports news websites, newspapers, sports programmes or apps).
  • English Twitter users prefer to use this social network due to its rapid…