Serie A TIM: Allianz (insurance) extends as naming partner of Juventus Stadium for 2023-2030

Allianz, a German-based global insurance company, is extending its partnership with Juventus FC (Serie A TIM) for the naming rights to Juventus Stadium (41,570 seats), thus named "Allianz Stadium" for seven additional seasons (2023-2030), announced the Turin club on 12/02/2020. "The total agreement consideration is €103.1m to be added on top of the existing agreements," said the club. Allianz already held the naming rights of the stadium for the 2017-2023 cycle since an agreement of 01/06/2017.

"The club had transferred, in 2008, the naming rights to its stadium to the agency Sportfive, which has since become a component of Lagardère Sports & Entertainment. The agreement related to €75m for 12 years from the inauguration of the stadium in 2011," indicated international media. Following this agreement of 25/03/2008, Sportfive and Juventus jointly ensured the marketing, promotion and sale of the business seats and stadium boxes.

The agreement also includes the display of the Allianz logo on the men's team trainingwear sponsorship area. This agreement "begins today (12/02/2020)" and…