David Beckham to become ambassador of Haig Club whiskey of British group Diageo

News Tank Football - Paris - News #17527 - Published on 11/04/14 at 16:54
©  D.R.
©  D.R.

The former English footballer, David Beckham has become the worldwide ambassador of Haig Club whiskey, property of British group Diageo, on 09/04/2014.

The former player of Paris Saint-Germain (Ligue 1) will appear in the communication campaign of the Haig Club brand and will work to establish the responsible drinking programme. This is the first contract of David Beckham with a spirits brand.

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Diageo
  • Activity: Alcohol and spirits
  • Founded: 1997, merger of Guinness and Grand Metropolitan PLC
  • Headquarters: London (United Kingdom)
  • Employees: 36,000
  • Turnover: € 18.7n (2013)
  • Brands: Guinness, Kilkenny, Red Stripe, Johnnie Walker, Smirnoff, Gordon's, Baileys
  • Ambassador: David Beckham (Haig Club)
Diageo
  • Activity: Alcohol and spirits
  • Founded: 1997, merger of Guinness…

©  D.R.
©  D.R.

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