Lagardère Sports: marketing agency for the United Soccer League for American 2^nd and 3^rd divisions)

Lagardère Sports, a subsidiary of Lagardère Sports & Entertainment becomes, for 2020-2022, the exclusive marketing agency of the United Soccer League (USL), the American body which organizes the 2^nd, 3^rd and 4^th divisions of soccer in the United States, announced the group on 13/02/2020.

Lagardère Sports will be in charge of "marketing the international broadcasting rights for the USL Championship (2^nd division) and the USL League One (3^rd division) for the 2020-22 seasons," the agency said. " In 2020, the leagues will combine for more than 750 live games in the regular season as the USL brings professional soccer to more communities in North America than any other professional organization," said Lagardère Sports.

"This partnership follows September’s announcement by the USL of a new three-year domestic broadcast agreement with ESPN, and the USL’s agreement with Premier Partnerships that will establish key founding level, presenting level, and entitlement partners for both the USL Championship and League One. All three moves will accelerate revenue growth for the organization and…