Premier League: Everton FC to terminate partnership with SportPesa (betting) at the end of 2019-20

News Tank Football - Paris - News #175377 - Published on
©  Everton FC
Theo Walcott, Everton FC player and SportPesa (sports betting, KEN) as shirt sponsor - ©  Everton FC

Everton FC (Premier League) will prematurely terminate its partnership with Kenyan sports betting operator SportPesa, main shirt sponsor for the 2017-2022 season, announced the club on 16/02/2020. The partnership will end at the end of 2019-20, two seasons earlier than initially planned (end of 2021-22).

"The gaming brand, which has been Everton's main partner since 2017, has agreed to the termination of its contract. The agreement has been reached following a comprehensive review by the club of its commercial strategy in line with its vision and future growth plans," explained the club which receives £9.6m (€11.3m on the date of the agreement, 15/05/2017) annually from SportPesa.

"Everton will appoint a new main partner ahead of the start of the 2020-21 season," added the Merseyside (Liverpool, ENG) club. "The company (SportPesa) that we deal with has responsible gambling and we know our sport is underpinned by gambling. In an ideal world moving forward we would look to have a different type of sponsor on the front of our shirts like all football clubs would, but that is a…

©  Everton FC
Theo Walcott, Everton FC player and SportPesa (sports betting, KEN) as shirt sponsor - ©  Everton FC

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode