Lagardère Sports: marketing agency of Chiliz and its blockchain platform Socios.com

Lagardère Sports, a subsidiary of Lagardère Sports & Entertainment, has become the exclusive strategic partner of Chiliz, a Maltese company specialised in blockchain technology and owner of the platform Socios.com, according to the agency on 17/02/2020. Currently, Socios.com is a partner of eight football clubs, including FC Barcelona, Club Atlético de Madrid, Juventus FC, AS Roma and Paris Saint-Germain (see below).

"The agreement between Socios.com and Lagardère Sports - exclusive to France - allows Lagardère Sports to offer sports rights holders across the world the opportunity to tokenize and monetize their fans' loyalty, wherever they may be in the world. This new alliance confirms Lagardère Sports' ability to position itself at the forefront of technological innovations and its desire to become the leading agency on blockchain, a technology that is destined to profoundly change the sports industry in the months and years to come," said the agency.

"The partnership will see Lagardère Sports develop new strategic partnerships for Socios.com, the world's first fan voting …