UEFA: PlayMakers, a programme using Disney characters to encourage young girls to play football

News Tank Football - Paris - Initiative #175422 - Published on 18/02/20 at 11:59
©  UEFA
©  UEFA

UEFA and The Walt Disney Company have joined forces to develop PlayMakers, "a football programme that uses Disney's world-renowned storytelling to encourage more young girls to exercise regularly and kickstart a lifelong love of football," said the European body on 13/02/2020.

"Unlike traditional football programmes, each of Playmakers ten...

©  UEFA
©  UEFA

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