Tokyo 2020: collaboration between the IOC and Mattel for co-branded toys (Barbie, UNO, Hot Wheels)

Mattel, an American company specializing in toys and games, has partnered with the International Olympic Committee and offers the "first collection of Mattel brands' products to celebrate the Tokyo 2020 Summer Olympics", announced the IOC on 18/02/2020. The collection includes a series of products from the brands Barbie (dolls), Hot Wheels (miniature cars) and UNO (card game).

"This international product line, which will be available in the spring, highlights inclusivity and innovation, with toys reflecting the five new sports added to the Olympic programme in Tokyo - baseball/softball, sport climbing, karate, skateboarding and surfing - all to inspire a new generation of athletes and fans around the world," detailed the IOC.

IOC: Barbie, Hot Wheels and UNO toys

Barbie toys for…