England: Red Bull official energy drink partner of Rugby Football Union and its Rugby Sevens teams

Red Bull, an Austrian energy drinks brand, has become an "official energy drink partner" of the Rugby Football Union, the governing body for rugby union in England, and its Rugby Sevens teams as part of a "multi-year partnership," announced the body on 18/02/2020.

"The partnership will see the men's and women's sevens teams supported during the HSBC World Rugby Sevens Series, with both the senior men's team and Red Roses (women's team) also utilising Red Bull products and equipment at forthcoming tournaments including the Guinness Six Nations and Quilter Internationals (in November)," added Rugby Football Union.

"The relationship will also see Red Bull activating at the London leg of the HSBC World Ruby Sevens Series, supporting the regional England Rugby Sevens Series (competition for amateur men and women's sevens teams) event and the co-creation of the Red Bull Rugby Combine. This exclusive new event will focus on identifying new talent for the England Rugby Sevens programme, drawing athletes from a wider sporting pool. Red Bull will be following this journey with a behind the…