Nike launches a "Nike FC" product line to celebrate its 20 years in football

To celebrate its 20 years of presence in football, Nike launched a "Nike FC" product line on 14/04/2014.

The American brand presented T-shirts, tracksuits and three Tiempo 94 trainers. The products are available in white, black or gray. Nike chose four international ambassadors for the campaign: Neymar (BRA, FC Barcelona), Jack Wilshere (ENG, Arsenal FC) Kevin-Prince Boateng (GHA, Schalke 04) and Pablo Osvaldo (ITA Juventus). Nike will introduce several events to promote the Nike FC in France, beginning in May 2014.

Nike unveiled its communication drive for the 2014 World Cup with a video entitled "Risk Everything" on 01/04/2014. This film features Cristiano Ronaldo (Portugal), Neymar (Brazil) and Wayne Rooney (England), before a big World Cup match in Brazil.

• Nike says in 1994 it provided shoes for several international Brazilian world champions, including Romario and Bebeto.
• The U.S. group published revenues on 21/03/2014 that were up 13%, to $7b (€5.08b) in the third quarter of its non-calendar fiscal year (i.e., December, January, and February 2014).