Manchester United FC: campaign with Cadbury (confectionery) to fight loneliness among the elderly

Manchester United FC (Premier League) have joined the charity Age UK and the British confectionery company Cadbury, to promote the brand's "Donate your words" campaign," which highlights the issues of loneliness amongst Britain's older generation," announced the club on 23/02/2020. "The campaign comes following recent research, conducted by Cadbury and Age UK, which revealed that in a typical week, almost 2.6 million people aged 65 and over speak to three or fewer others, with more than 225,000 often going a week without speaking to anyone," added the club.

Mondelēz International, an American company specialised in the food sector and owner of the brands Cadbury, Oreo, Toblerone and Milka, has become a global partner (first level) of Manchester United FC from 2019-20 as part of a several-year agreement signed on 23/02/2020.

11 local residents over the age of 65 were invited onto the pitch at Old Trafford (75,811 capacity) to shake hands with Manchester United's first team players in the build-up to their match versus Watford FC (Premier League, 3-0) on 23/02/2020.

Manchester United FC…