Bundesliga: Google (technology services), official partner of FC Bayern Munich from 2019-20

Google, an American Internet and technology services company, has become an official partner of FC Bayern Munich (Bundesliga) from 2019-20, announced the club on 26/02/2020. "The sponsorship will kick-off in Germany with the aim of expanding territories in the future," said the club.

This is a fourth level partnership in the sponsorship hierarchy of the German club. The company whose "Googleplex" headquarters are based in Mountain View (USA) succeeds Apple Music and Apple Pay, the brands of the eponymous American electronics group, which have been partners of Bayern since the agreements signed on 30/01/2017 and 11/12/2018 respectively.

"As part of the partnership, Google are launching a voting campaign around the club’s 120^th anniversary where FC Bayern fans will be able to vote for their most emotional moment in the club's history using Google Voting. This will be the technology giant's first-ever voting campaign with a soccer club," said Bayern Munich.

"Google is constantly innovating and creating new products for an ever-changing market" (R. Vidal, FC Bayern Munich)

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