LaLiga Santander: Cruzcampo (beer, Heineken) extends a partner of Real Betis Balompié for 2019-2022

Cruzcampo, a Spanish beer brand owned by the Dutch beer company Heineken, has extended its partnership with Real Betis Balompié (LaLiga Santander) for three seasons (2019-2022), announced the club on 26/02/2020.

Cruzcampo will continue to have the status of official partner, the second level in the sponsorship hierarchy of Real Betis Balompié. The brand benefits from visibility on signage at the Estadio Benito Villamarín (60,7200 capacity), where it markets all the beers sold during the matches. Cruzcampo will also roll out an advertising campaign "Betis and Cruzcampo, over 50 years together", with 2020 marking the 50^th anniversary of its partnership with the club.

"Cruzcampo has been a partner for more than five decades, which means that they have been an exceptional witness to the club's history and a fundamental support for us and the fans. We like to unite our brand with the best and Cruzcampo is a symbol of Seville and a clear example of a job well done," said Angel Haro, president of Real Betis.