Los Angeles 2028: Delta Air Lines (airline), first partner of the Olympic Games ($50m/year)

Delta Air Lines becomes a partner of the Los Angeles 2028 Olympic and Paralympic Games for eight years from 01/01/2021, "making Delta the inaugural founding partner" of the competition, announced the American airline on 02/03/2020. The value of the agreement, which also makes Delta the partner of the United States' Olympic and Paralympic teams, would be $400m (€360m) over the duration, or $50m (€45m) per year, according to the American daily LA Times.

As part of the agreement, "Delta will co-create the LA28 Volunteer Program, which will include more than 25,000 community and employee volunteers. Delta will also partner on the LA28 Sustainability Collective, delivering creative solutions that reduce the environmental impact of the Games," said the airline.

"Delta's partnership also includes a commitment to NBCUniversal over eight years, including multi-platform advertising within coverage of four upcoming Olympic and Paralympic Games as well as media activation in non-Olympic years," added Delta, which was previously a partner of the 1996 Summer Olympic Games in Atlanta (USA) and…