Brazil 2014: Nike offers to customise the Air Max 90 EM shoe in colours of six teams

Nike iD, the company's customisation tool, has been allowing users to customise the Air Max 90 EM shoe in the colours of six nation teams participating in the World Cup in Brazil (from 12/06 to 13/07/2014): France, Netherlands, Portugal, United States, Brazil and England. The program started on 12/04/2014.

Several sets of colours are available for each of the trainers, as well as the possibility to place a national emblem on the back of the shoe. The customer can customise the colour of each part of the shoe, and choose between single or multicoloured laces.

Nike Air Max 90 EM iD are sold in the NikeStore for €180.

• With 10 out of 32 teams (or 31.25%), the American sports equipment manufacturer Nike is the most represented at the 2014 World Cup in Brazil.

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Selections equipped by Nike for World…