LaLiga Santander: Mahou (beer) renews its partnership with Real Madrid CF from 2019-20

The Spanish beer company Mahou San Miguel has renewed its partnership with Real Madrid CF (LaLiga Santander) from 2019-20 and "many seasons to come," announced the club on 03/03/2020.

Mahou, through its Mahou Cinco Estrellas brand, will continue to benefit from the status of global partner, the second level in the Madrid club's sponsorship hierarchy. For this level of partnership, sponsors pay Real Madrid between €2m and €7.5m annually, according to the Spanish media on 03/03/2020.

As part of this agreement, Mahou Cinco Estrellas will maintain visibility on all of the club's digital platforms and at the Santiago Bernabéu (80,000 capacity). Mahou will continue all of its partnership activities with Real Madrid, including the "Mahou Five-Star Player" trophies, which allow Madrid fans to vote for the player of the month via social media.

"This is a lifelong commitment. Because this strategic partnership, which will continue to bring us together, was initially established during the 1940s, when Mahou started to manage the bar in this stadium," said Florentino Pérez, president of Real…