Sportel Miami: "In broadcasting we will be inspired by other platforms (eSports)" (M. Brabants, NBA)

"I think we are going to take best practices (in terms of broadcasting) from other platforms (Twitch, YouTube) and other sports and we will have to apply them to create a more attractive product," said Matt Brabants, vice-president for international media distribution of the National Basketball Association, at the Sportel Miami conference in Miami (Florida, USA) on 03/03/2020.

Sportel Miami took place from 03-06/03/2020. "The sold out conference day was widely embraced by both the impressive international speaker line-up and participants. For the first year ever, this enabled participants to completely focus on the discussions of the day and take full advantage of the structured networking environment before moving on to the market and deal making the next day," stated the Sportel organizers on 06/03/2020.

“We have traditional NBA partners asking questions about our eSports league. As far as the audience and its evaluation are concerned, these are just the beginnings. We're reaching millions of fans streaming on Twitch and YouTube. Half of the NBA fans are under 35, which means we…