Premier League: RoadX Tyres (tyres, Sailun Group), official partner of West Ham United (2019-2022)

RoadX Tyres, a tyre brand launched in 2019 by the Chinese group Sailun, has become an official partner of West Ham United FC (Premier League) from 2019-20 until the end of 2021-22, according to the London club on 10/03/2020. The agreement was negotiated by the marketing agency Lagardère Sports & Entertainment.

RoadX Tyres has the status of official partner, the fourth level in the sponsorship hierarchy of West Ham United. Sailun Tyre, a brand of the Chinese holding company, became a sleeve sponsor of Valencia CF (LaLiga Santander) for three seasons (2019-2022) on 17/07/2019.

" As a new brand in the market, we wanted to partner with a team that is in the biggest league in the world, and has one of the biggest fanbases out there. We are thrilled to partner with West Ham United for the next two years and look forward to engaging with their fans around the globe," said Janis Amolins, sales director for Europe at RoadX Tyre.

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