LaLiga: PointsBet (betting), official partner of the Spanish League in North America for 2019-2021

PointsBet, an Australian-American sports betting operator, has become the "exclusive betting partner" of LaLiga in the United States for two seasons (2019-2021), according to LaLiga North America on 11/03/2020.

"PointsBet will be able to utilize LaLiga's distinguished IP, experience the incredible brand value, and access its coveted, highly-engaged audience that is rapidly expanding. The companies will also work together on best-in-class practices to protect the integrity of LaLiga games. Part of this agreement incorporates unique, multilingual content that will be featured across LaLiga North America's programming slate-with the creation of the 'PointsBet Prediction of the Week'. This weekly segment will be discussed in English and Spanish by talent including Luis Garcia, Jimmy Conrad, and Chelsea Cabarcas," said the American branch of the Spanish league.

This is the third agreement signed by LaLiga North America: Verizon (telecommunications) has been a partner since 26/02/2020, while FanWide became LaLiga's "official bar network" in North America on 14/02/2020 (see below). LaLiga…