Bundesliga: hülsta (furniture), official partner of FC Schalke 04 for four years (2020-2024)

hülsta, a German furniture manufacturer based in Stadtlohn (North Rhine-Westphalia, GER), is to become an official partner of FC Schalke 04 (Bundesliga) from 2020-21 for four seasons (2020-2024), according to the club on 12/03/2020.

This is the first sponsorship agreement for hülsta, which will be granted the status of official partner, the third level in the sponsorship hierarchy of the German club. The furniture manufacturer succeeds Roller (furniture), a "long-standing partner" of FC Schalke 04. The club will receive €5m for the entire duration of the contract, which is twice as much as the contract with Roller, according to the German regional daily Waz on 12/03/2020. hülsta will be displayed on signage at the Veltins-Arena (62,271 capacity) as well as on the German club's communication platforms.

"Just like Schalke 04, hülsta focuses on innovation in its field and has made a name for itself with numerous patents. I am therefore very pleased with our partnership, which is not only designed for the long term but also includes several joint, future-oriented projects," said…