MLS: Fanatics (sports goods, USA) becomes the official retail partner of Inter Miami CF from 2020

Fanatics, an American manufacturer and distributor of licensed sporting goods, has become the official retail partner of Club Internacional de Fútbol Miami (MLS) from 2020 as part of a "long-term, omnichannel retail partnership," announced the franchise on 12/03/2020. Inter Miami CF thus becomes the seventh MLS club to partner with Fanatics (Los Angeles FC, DC United, Minnesota United FC, Orlando City SC, Philadelphia Union and Montreal Impact).

"As the team takes part in its inaugural season (in 2020), Fanatics will manage in-venue retail operations at the club's new Inter Miami CF Stadium in Fort Lauderdale (Lockhart Stadium, Florida). Fanatics will also run online and mobile commerce for the team through its operation of MLSStore.com, creating a seamless shopping experience for fans whether shopping online, on their phone or at the stadium," said Fanatics.

"Inter Miami recently broke a record for online merchandise sales of a new MLS club during its opening weekend of play, nearly doubling the previous high. The team's global appeal, led by co-owners Jorge Mas and David…