Covid-19: "Football industry business model wholly dependent on the live match" (LTT Sports)

"Whilst the Covid-19 crisis is not over yet, it is clear that the existing football industry business model has been placed under an extreme resilience test. The current model, with all its balances, trade-offs and developments, is still wholly dependent on the live match, which generates revenue streams through match day, sponsorship and commercial and broadcasting consistently coming into the system," states LTT Sports, an agency that is specialised in sports business strategy, in its report (available to download) entitled "Covid Crisis 2020 in Football, First Response, Mitigation and Contingency" published on 23/03/2020.

With matches around the world postponed, and 541 matches still to be played during the 2019-20 season in the European Top 5 (Premier League, Bundesliga, LaLiga Santander, Ligue 1 Conforama and Serie A TIM) and European cups, "for business strategists at football clubs, it is vital to assess all inputs on the developing economic situation while trying to have a clear picture of potential future developments. Technology-related areas such as eSports or virtual…